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PBA’s Shop Local Weekend Returns June 14-17 Beginning Friday, June 14, Pasadena consumers will have an extra reason to shop at and support local businesses: Anyone who makes a purchase at select local merchants and shows their Shop Local key tag will be automatically entered into a drawing to win over $1,000 worth of cash and merchandise. The weekend-long campaign will conclude on Monday, June 17.
 
"It is important to support your local merchants at all times; however, the consumer can enjoy additional savings offered during the Shop Local weekend and a chance to win cash and merchandise,” said Doug Cashmere, chairperson of the PBA’s Shop Local committee.
 
The ultimate goal of the campaign, explained Cashmere, is to educate the community about the importance of patronizing local businesses. The Shop Local program emphasizes the various reasons local businesses are vital to the community – they provide employment opportunities, increase our tax base and help support our institutions including schools, sports teams, churches and charitable organizations.
 
The Shop Local program offers incentives such as special discounts, promotions and prizes through ongoing contests. It also provides monetary awards to designated local nonprofits, and initiates a community-wide effort to establish a strong local economy.
 
For the past year and a half the program has been in existence, quarterly drawings have taken place. Each and every time someone makes a purchase and displays their key tag number at a participating business, that individual will receive an entry into the quarterly drawing. The more purchases made at locally participating businesses, the better chance that person has at being selected in the quarterly drawing.
 
Shoppers who support local businesses over the weekend of June 14 will be eligible to win a variety of prizes. The drawing for the Shop Local winner will take place on June 19, and the selected nonprofit organization will be invited to the following PBA general membership meeting.
 
For those who have not yet signed up for the Shop Local program, forms and key tags are available at Lauer’s (both locations), Ace Hardware of Lake Shore Plaza, Angel’s Food Market, Bella Napoli and Big Vanilla. For a list of all Shop Local registered merchants, visit www.pasadenabusinessassociation.com.